Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for each customer or visitor brought through the affiliate's marketing efforts. Affiliates can be individuals or companies who promote products or services through various channels such as websites, social media, email marketing, or blogs. When a sale or desired action occurs, like a click or sign-up, the affiliate earns a commission. This model benefits both parties involved. Businesses can expand their reach and increase sales without upfront marketing costs, paying only for actual results. Affiliates can monetize their online presence by promoting products relevant to their audience, earning commissions for successful referrals. With its low barrier to entry and potential for passive income, affiliate marketing has become a popular revenue stream for many online entrepreneurs. However, success in affiliate marketing requires strategic planning, understanding of target audiences, and effective promotional tactics to stand out in a competitive landscape.
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